Bad AI doesn't just fail you. It piles on. A chatbot that sends you in circles. Responses that test your patience. A factory floor grinding to a halt because a bot can't read the room.
We built a campaign that takes that frustration and makes it physical. Relatable moments, real nuisances, all manifested. Because when the problem is real, the solution has to be too. Agentforce knows your customer. Their history, their preferences, their next problem before it becomes one. Agentforce. It's what AI was meant to be.
Company: Salesforce
Product Feature: Agentforce
Scope: Creative Concept, Product Campaign,
Video Production, Paid Media
Team:
Creative Director: John Ilang-ilang
Senior Copywriter: Ryan Felton
Copywriter: Diana Raspanti
Art Director: Nathan Gamson
VP, Product Creative: Katie Snider
CMO, Agentforce: Sanjna Parulekar
Campaign Lead: Kathryn Kilner
Program Managers:
Nate Schnurman, Maria Mobilia