Connections
What does it look like to wow your customer in every dimension? We built the answer at Connections, a Salesforce event for marketers, digital, and commerce professionals.
For the launch of Salesforce Web3 and NFT Commerce, we built the Museum of Web3, an interactive activation that showed marketers what was possible. From exploring how brands like Crocs and Axe were already using Salesforce in Web3, to creating their own avatar and walking a virtual runway alongside Astro, Salesforce's iconic character.
Company: Salesforce
Product Feature: Web3, NFT Commerce
Scope: Creative Concept, Event Activation,
Experiential, Keynote Film, Social Content,
Broadcast Motion Graphics, Landing Page
Salesforce virtual runway from the avatar scanner.
Product launch webpage.
Broadcast, Keynote,
and Socials
Beyond the activation, the team led live broadcast assets for Salesforce+, sizzle reel keynotes including the main keynote featuring Crocs, and social promotions before, during, and after the event.
Team:
Associate Creative Director: John Ilang-ilang
Senior Copywriters: Anna Wolak, Kyle Parr
Art Director: Nathan Gamson
Motion Designers: Michael Byers, Justin White
EVP, Events Creative: Dave Lentz
VP, Product Creative: Katie Snider
Program Manager: Lisa McGee
Project Managers: Sydney Kerwit, Reese Henderson