We Bring Companies and Customers Together
Salesforce is everywhere. But for a long time, most people couldn't tell you what it actually does.
The answer was simpler than anyone expected. Salesforce is the connection. Between the service agent and the customer they just made happy. Between the retailer and the fashionista who found exactly what she was looking for. Between IT and the business finally speaking the same language.
We Bring Companies and Customers Together was Salesforce's first ever global brand awareness campaign. One idea, expressed across every channel, every market, every audience. Translated and adapted for global offices to make sure it resonated everywhere it landed.
Simple. Universal. Unmistakably Salesforce.
Company: Salesforce
Scope: Creative Concept, Brand Awareness Campaign,
Print, OOH, Digital Ads, Web + Digital
Team:
Senior Art Directors:
John Ilang-ilang, Karen Farell
SVP, Head of Brand: Scott Larson
VP, Creative Director: Carl Loeb
Creative Directors:
Katie Snider, Jessica Bognar
Associate Creative Director:
Paul Nowikowski
Photographer: Ronny Knight
Program Manager: Kira Broganer