Welcome to the
Agentic Enterprise
Dreamforce National Park, Salesforce's "super bowl" event with 45,000+ attendees, transformed into an Agentic Enterprise as Salesforce made its biggest bet in AI. Every touchpoint, every activation, every space centered around one singular idea: Agentforce is the future of work. Led creative for the Agentforce product marketing team at Dreamforce, from the main campground to launch zones, from promotional campaign to an activation designed to educate, enable, and excite.
Build Your Own Agent was booked out days before the doors even opened. The keynote became the most attended product keynote that year. Customers didn't just learn about Agentforce, they built with it, and left ready to deploy it. One of the most successful customer enablement moments for Salesforce.
Not just a product launch. A defining moment.
Company: Salesforce
Product Feature: Agentforce Product Launch
Scope: Creative Concept, Environmental Design System, Experiential Activations, Keynote, Keynote Film, Web + Digital
Along with the experiential activations, we published Agentforce websites that met customers where they were, helping them understand what Agentforce was, what it could do, and why it mattered.
The Following Year, We Came Back Bigger.
Agentforce 360 Platform took the stage, introducing Agentforce Voice, the ability to build your own agent with a distinct voice, personality, and tone. The keynote raised the momentum from the previous year.
Attendees didn't just hear about what was coming. At the Agentforce Voice Studio, they became producers, picking a language, building a personality, testing it live, and walking away with an agent that sounded like theirs. At the Learning Labs, they discovered how to transform their own business into an Agentic Enterprise, step by step. Hands on with every product feature, exploring the full scope of what Agentforce was becoming.
The bar was already high. We raised it anyway.
Team:
Creative Director: John Ilang-ilang
Senior Copywriter: Ryan Felton
Copywriters: Diana Raspanti, Beau McGlasson
Art Directors: Hettie Zhang, Nathan Gamson
Design Lead: Lauren Juanco
Senior Designers: Erika Bryant, Jocelyn Hinkle
Video Editor: Nic Bucci
EVP, Events Creative: Dave Lentz
VP, Product Creative: Katie Snider
CMO Agentforce: Sanjna Parulekar
Product Marketing Lead: Vik Mediratta
Keynote Lead: Andrew White
Event Strategist: Nicole Neuhauser
Digital Strategist: Manny Portuguese
Program Manager: Nate Schnurman